GRAPEVINE, Texas (May 20, 2024) – In honor of Military Appreciation month, Kubota Tractor Corporation and the Farmer Veteran Coalition (FVC) today announced the selection of the 2024 “Geared to Give” farmer veteran recipients of new Kubota equipment. This year’s five awardees, which include both veterans and currently serving members of the Armed Forces, were honored during a special ceremony on the dirt at the 2024 PBR (Professional Bull Riders) World Finals at AT&T Stadium inArlington, Texas, on Saturday’s commemoration ofArmed Forces Day. This year’s honorees are:
•Adam Cason, U.S. Army veteran, Sulphur, Oklahoma
•Lt. Col. Rob Moore, U.S. Marine Corps, Fredonia, New York
•Chris Pedersen, U.S. Army National Guard veteran, Almena, Wisconsin
•Capt. Blaine Underwood, U.S. Air Force, Westville, Florida Master Sgt. Pangia Xiong, California Army National Guard, Fresno, California.
Sulphur’sAdam Cason was the recipient in the Central Division. He served seven years in the U.S. Army which included four deployments in support of Operation Iraqi Freedom.Adam and his wife, Stephanie, own and operate Little Coos Cattle Company, a cow/ calf operation, in Sulphur, where they raise American Highland Cattle Association-registered, mini- and micro-mini Scottish Highland cows and beef cattle. Kubota is awarding Adam an M7060 utility tractor and a Land Pride bale spear and rotary tiller. Adam is supported by his local dealer, Great Plains Kubota in Ardmore, Oklahoma.
“The ‘Geared to Give’ program is Kubota’s way of honoring our Nation’s veterans for their service in the military, but also to empower them with the tools they need as they serve their communities a second time, by helping to feed them,” said Alex Woods, Kubota Senior Vice President and a veteran of the Army National Guard. “Veterans play an important role in strengthening our rural communities and we are honored to be a part of their journey by providing them with much-needed tools to build their farming operations so they, too, can give back to the areas they serve.”
In addition to receiving new Kubota equipment, the five farmer veteran recipients and their guests received an all-expenses- paid trip to Arlington, Texas, to attend the 2024 PBR World Finals in Kubota’s dirt suite. As part of the weekend’s events, the group also met with Kubota executives, received a behindthe scenes PBR tour at AT&T Stadium, and were brought out onto the dirt for a special ceremony during the PBR World Finals. Kubota is the Official Tractor of the PBR Unleash The Beast, Pendleton Whisky Velocity Tour, and Camping World Team Series.
“PBR wants to thank farmer veterans for their service to our country and their hard work putting food on our tables,” said Josh Baker, Chief Revenue Officer, PBR. “We also extend our gratitude to our valued partners at Kubota for supporting farmer veterans in a meaningful way through the ‘Geared to Give’ program.”
The 2024 “Geared to Give” program received more than 500 applications through FVC’s Farmer Veteran Fellowship Fund, and in the end, one recipient was selected by and for each of Kubota’s five operating divisions across the U.S.
Every year, one veteran from each of Kubota’s five operating divisions is selected to receive new Kubota equipment through the “Geared to Give” program, and since it was established in 2015, Kubota has provided more than $1 million to FVC in the form of organizational support and grants to veterans, along with an additional 46 pieces of donated Kubota equipment to farmer veterans.
The Kubota program also offers exclusive discounts to Veteran Members of the Farmer Veteran Coalition with instant customer rebates for purchasing select Kubota equipment at all 1,100 authorized-Kubota dealerships nationwide.
Each year, farmer veterans can apply to the FVC Fellowship Fund to be considered for donated Kubota equipment through the “Geared to Give” program. For more information on FVC’s 2025 application process, visit farmvetco. org. For more information on the “Geared to Give” program, visit Kubota Cares.
